Despite the global slowdown there have been enquiries for long haul destinations, including Kerala, and a growing interest among British tourists for Gods Own Country was visible at recently held Kerala Roadshows in UK, state Tourism sources said.
Feedback from British wholesalers, who participated in the 2010 UK Roadshow by Kerala Tourism, which was held from March15-18 at London and for the first time other major cities including Birmingham, Manchester and Glasgow, was encouraging, sources said.
UK is Kerala¿s key source market with tourist arrivals showing a steady increase. About 141,147 tourists visited the state in 2008.
Twentytwo trade partners from Kerala, including Ayurveda resort owners and travel operators were provided with a platform to motivate and educate 270 wholesale industry partners, retail travel trade and independent travel counselors from the four cities.
Director of Kerala Tourism, M Sivasankar, who headed the delegation, said the roadshows were organised to sustain and boost the growing interest among British tourists.
