Social media activists in Kerala are gearing up to organise the States first ever �Twestival� or Twitter Festival in Kochi on Thursday.
Twestival is aimed at using the social media for social good.
According to the organisers, it would also be a grand celebration of Kerala�s culture and community spirit.
Dubbed ELECTROWESTIVAL, Twestival in Kochi will feature the city�s Electro Boy DJ Arvee; Stand up Comedy by Siddharth, KochiVibe; and a Techno-Humor Geek extravaganza by Binny the blogger.
Twestival will be happening in more than 175 cities around the world on Thursday. Thousands of people will demonstrate social media�s power for social good through the second annual Twestival. The global event is a worldwide fundraising initiative that uses social media,particularly Twitter, to focus participants� talent and resources to benefit one cause for one day. All proceeds generated from the 2010 Twestival will support education and be donated to Concern Worldwide.
Seven cities in India are participating in the second global Twestival - Bangalore, Chennai, Cochin, Delhi, Goa, Kolkata, and Mumbai.